There’s a simple way of appealing to late-night anime fans – get a pretty girl to act in ways that are just like a male otaku. “Look – she’s so cute! And she’s doing all the things I do!” Well, it worked for Lucky Star.
Umaru-chan neatly filled my ‘brainless fun with a bit too much fanservice’ void. There’s very little substance here, but there’s not really mean to be.
A young salaryman called Taihei lives in his small
apartment with his
schoolgirl sister. Outwardly, she is the perfect student – model-pretty,
academically top of the class, and highly skilled at any sport she turns her
hand to. At home, however, she is a terrible slob who loves anime, games and
surfing the net – while eating sugary snacks and chugging cola. She seems
callous to her brother sometimes, but is actually devoted to him, and of course
has a variety of pretty friends with extreme character quirks that always
involve blushing, who all also become very interested in Taihei. Tokyo
The usual boxes get ticked – beach trips, Valentine’s chocolate dilemmas, sweet Christmas eve fuzziness. Umaru-chan also takes part in video game tournaments, goes to nostalgic old stores and pontificates on the best way to snack.
It’s brainless, formulaic and lazy, but that’s not to say it isn’t fun and likeable. I just miss the times when anime comedies could make me actually laugh out loud multiple times an episode, like Azumanga Daioh. I suppose Nichijou was the closest thing recently…
The key is not to follow the formula too closely, or like Umaru-san, you get a show that’s pleasant and enjoyable but leaves very little lasting impression.